The holiday season is in full swing, and for affiliate marketers, it’s crunch time. With most consumers already knee-deep in holiday shopping, every click counts more than ever. As the busiest (and often most lucrative) time of year, December presents an opportunity to maximize affiliate revenue – if you have the right tools to make it happen.
If you’re looking to wrap up the season strong, Sovrn Commerce’s Link Optimization tool can help you streamline your efforts and make every click count. Here’s how it works and why it’s a must-have during the home stretch of holiday shopping.
Maximize revenue without the stress
Directing affiliate traffic to the most profitable merchant network can be a daunting task. Rates, budgets, and availability change constantly, leaving you with endless decisions about where to send your clicks. That’s where Link Optimization steps in.
Sovrn’s Link Optimization tool does the heavy lifting for you by automatically routing clicks to the highest-earning merchant network in real-time. No guesswork, no manual effort – just maximum earnings from every affiliate interaction.
Here’s how it works:
- When a shopper clicks on an affiliate link, Sovrn Commerce initiates a real-time auction among available merchant networks.
- Each network submits a bid, and Sovrn’s technology ensures that only the highest bidder wins.
- If a CPA program is available, Sovrn uses predictive rate modeling to calculate an effective EPC and set it as the bid floor. CPC networks must outbid this to win the auction.
The result? Every click is routed to the network that will deliver the best payout.
Boost your earnings with exclusive merchant relationships
Sovrn Commerce doesn’t just maximize your existing traffic – it also opens doors to exclusive CPC budgets that you won’t find through other sub-affiliate networks. By partnering with Sovrn, you gain access to a wide range of merchants and a cutting-edge optimization tool that’s unmatched in the market.
This means:
- More opportunities to monetize your traffic.
- Higher bids for your clicks.
- A broader selection of merchants to work with, including some of the biggest names in retail.
A Holiday success story
Take it from Elfster, an online gifting service that relied on Sovrn’s Link Optimization tool to drive results last holiday season. With Sovrn Commerce running in the background, Elfster:
- Unlocked new deals with major merchants like Macy’s, Target, Nike, and Kohl’s.
- Achieved higher bids for their affiliate traffic.
- Saw a significant increase in revenue during the critical Q4 shopping period.
Finish strong this holiday season
Even as the holiday season winds down, it’s not too late to optimize your affiliate program and capture last-minute sales. Whether you’re looking to maximize revenue now or set yourself up for success in the new year, Sovrn Commerce and its Link Optimization tool can help you achieve your goals.
If you’re already working with Sovrn Commerce, reach out to our support team for personalized tips to make the most of your traffic.
Not a Sovrn user yet? Sign up today and start earning more from your affiliate program right away. Don’t let the final weeks of the holiday season go to waste – let Sovrn Commerce help you make every click count.
