When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible to a select group of websites. Header bidding integrations required custom development, and therefore only sites who had their own technical resources – or the cash to outsource development – could move forward with header bidding as a monetization strategy.
Fast forward a year, and the spread of websites that are implementing header bidding is starting to change. Sovrn has worked hard to create header bidding solutions that make monetization a reality for websites of all sizes and resources.
