Commerce

Manage All Your Amazon Links in One Place – and Maximize Your Earnings

Sovrn Advertising Team // October 7, 2024

Sovrn Commerce Unified offers complete affiliate management, so you can connect all your affiliate networks in a single, convenient location. You can easily create, view, and manage links across all your affiliate networks in one tool. No more switching between network platforms or logging into separate accounts.

For publishers and content creators who rely on Amazon for revenue, having all your link tracking and management centralized helps you clearly understand which products resonate with your readers most so you can focus on producing more high-performing content.  

With the addition of Amazon Tag Management, Commerce Unified is now more powerful than ever.

Amazon Associates is now available through Sovrn Commerce Unified

Since its introduction, Commerce Unified has been the only tool you need to manage direct relationships with top affiliate networks like Rakuten, Commission Junction, Impact Radius, and more. And now you can add Amazon Associates — the world’s largest affiliate network — to that list of network integrations.

That means you can now add your Amazon Associates tags into Commerce Unified, use Commerce tools to affiliate and manage your links and access powerful reporting through the Commerce dashboard.

How it works:

Naturally, as the largest player in the affiliate ecosystem, Amazon’s tracking setup isn’t as straightforward as the other affiliate networks. Connecting your Amazon credentials requires a slightly different approach than other affiliate network partners.

1. Add your Amazon tags – Log into Sovrn Commerce and navigate to the Affiliate networks header in the left-side navigation bar to get started. Select Amazon Associates from the list of network options — it’s listed right at the top. Then select the country you wish to connect to and enter your unique Amazon tracking ID. (These IDs can be created through your Amazon Associates account.) You’ll need to follow this process per Amazon requirements for each geo you work in, so repeat these steps for additional countries as needed. 

2. Build and manage your affiliate links – Commerce Unified lets you create, view, and manage links for Amazon (and all your other networks) in one convenient location. Whether you build links through the Commerce platform, Chrome extension, JavaScript, Mobile app, or our API, every Amazon link will be tracked on the Commerce dashboard. You can also manage, edit, and update your Amazon links with our easy-to-use link management tools — but of course, you’ll still maintain your direct relationship with Amazon.

3. Get comprehensive revenue reporting – Once your Amazon tags are added, you can directly import your Amazon earnings report into Sovrn. Within an hour after the report is processed, you’ll get a single, consolidated view of all your Amazon earnings in the Commerce dashboard. 

Supercharge your Amazon earnings

Sovrn Commerce is one of the few platforms that offer full support for creating and managing links with Amazon tags. It also offers one major advantage that no other tool can provide: the potential to earn more revenue than you could through a direct relationship with Amazon.

That’s because our Unified Optimization feature is designed to maximize your earnings from every click by automatically routing them to the highest available EPC — whether that’s through a Sovrn network or directly through Amazon.

When you enable Unified Optimization, Sovrn will initiate an auction in real-time whenever a user clicks on an Amazon link. Click requests are sent to all available networks, including your direct Amazon relationships. The highest bid wins the auction, and the click is routed through the network. Our predictive rate modeling ensures that every click returns the highest possible EPC — and it all happens without any extra work on your part.

Streamline Amazon links and earn more money with Commerce Unified

If you’re looking for supercharged commerce management in one complete package — including your Amazon links — Commerce Unified is the answer. It’s simple enough for mid-sized publishers yet sophisticated enough to handle the needs of large enterprise organizations. 

And with the addition of Unified Optimization, you can take your earning potential to the next level. Sovrn’s yield optimization capabilities are unlike anything else on the market today — so when you work with Sovrn, you get access to the cutting-edge technology you need to maximize your affiliate revenue.

Ready to get started?

Schedule a demo and get access to all the functionality of Commerce Unified. You can also contact our support team with any questions you may have.

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