#BrandLaunch: Sovrn – Via Boulder’s Angrybovine

A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — Sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand’s development, Angrybovine zeroed in on the idea that the web isn’t unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today.