Zip is a buy now, pay later solution that enables customers to split a purchase into four interest-free payments over 6 weeks, anywhere Visa is accepted. Their mission is to make it easier for their customers to get what they want, when they want it, and provide an easy way to pay it off.
Zip is a globally recognized payments solution, but they had never explored affiliate marketing before. Affiliate is a prime opportunity for shopping and financial services, and Sovrn Commerce was the optimal way for Zip to easily tap into a market worth more than $12B. Since 2018, Sovrn has created over $18M in new revenue for our BNPL partners, generating over $320M in sales for merchants. And because of our vast network, we’re able to double earnings per click for our BNPL partners compared to the industry average.
“When we started our affiliate channel, we knew to start with Sovrn. They have a great reputation and were exceptionally helpful in getting us set up when we first started.” – Erin Routzhan, Senior Affiliate Account Manager
The Challenge
When Zip first approached Sovrn Commerce in 2019, their biggest challenge was figuring out a way to monetize their impressive traffic at scale. With more than 3M app users, they knew they had a great product and a clear selling point. They just needed a reliable way to automatically monetize the large number of merchant links within the Zip app.
The Solution
As Zip began the process of creating an affiliate strategy, Sovrn’s large partnership base immediately stood out. With 50,000+ merchants in our global network, Zip had access to incredible breadth and depth of monetization opportunities. Sovrn often has multiple programs for each merchant via CPA and CPC networks which alleviates reliance on a single merchant program. Sovrn helped to work with key merchants to lock in strategic rates, so the volatility risk is reduced.
Sovrn Commerce affiliates existing links, and the Commerce API provided the solution to the scale challenge. It allows Zip to monetize the merchant links they’ve placed within the app, generating revenue every time a link is clicked or a purchase is made. They’re able to tap into all of Sovrn’s diverse merchant programs, increasing the number of clicks they’re able to affiliate, and leaving fewer links unmonetized.
“Sovrn works with almost every top merchant on our wish list, from luxury and fast fashion to travel and taxes.” – Charles Weathers, Affiliate Marketing Manager
The Results
600% ↑
Increase in monetized clicks
Zip saw immediate success with the Sovrn Commerce API. They were able to scale their affiliate traffic, leading to a 600% increase in click growth. And they haven’t stopped there: the Sovrn team consistently works to optimize Zip’s performance and help them find new opportunities to grow and diversify their revenue.
“Sovrn has always strived to understand our needs as a business and to model our relationship to best serve our overall goals. They feel more like an extension of our business than just another partner!” – Erin Routzhan, Senior Affiliate Account Manager
Work with Us
If you’re searching for affiliate automation at scale, reach out to our commerce sales team. With a Javascript delivery for on-site monetization as well as a redirect API for mobile app monetization, we have the technology and experience to help you grow your affiliate business.
