Back in October, Federated Media participated in Attribution Revolution: The Viewability Series, a panel covering real-time bidding (RTB), viewability, suspicious traffic, and fraud. Federated Media’s COO Walter Knapp participated in the NYC panel along with executives from ComScore and Integral Ad Science. The purpose of this panel was to educate agencies and brands on the true meaning of viewability, and the value that RTB brings to publishers and advertisers. Interested in learning more? Magnetic has broken down the panel by topic, and you can check it out here.
