Our Calendar Makes it Easy to Optimize Your Affiliate Strategy
If you’re like us, you’re probably still catching your breath after the busy holiday season. From Black Friday through New Year’s Eve, the last two months of each year are a nonstop opportunity for affiliate marketers — but holiday shopping opportunities are the gift that keeps on giving! In the world of ecommerce, every day is worth celebrating.
The first few months of the year are traditionally slower, but annual events like Valentine’s Day and the Super Bowl drive a massive amount of retail sales. If you’re not planning your affiliate strategy around some of these “other” holidays, you’re leaving money on the table. See our most recent merchant offers.
And don’t forget all those new customers who found their way to your content during the holidays. Whether you’re a website publisher, a social influencer, a search engine provider, or an app developer, this is the perfect time to reconnect with your new audience, create deeper relationships, and start building loyalty by demonstrating your ongoing value.
Want to get started? Check out our curated list of high-performing merchants and categories in the Q1 Shopping Calendar.
Top Holidays and Shopping Events in Q1 2022
You may already have plans for the biggest events of the coming months, but that’s just the tip of the iceberg. To help you keep up with the many potential earning opportunities we’ve compiled this overview of upcoming events and holidays.
Keep in mind that the list isn’t exhaustive and not every opportunity will be a good fit for your audience. Regardless of seasonal trends, it’s important to stay true to your brand and look at past performance (both products and merchants) when mapping out your affiliate strategy.
Consumers may not be looking to spend money after the holidays, but a lot of them have gift cards burning a hole in their pocket – so why not run some “use your gift card” promotions? January also marks the beginning of tax season in the US, so service-oriented content and merchants like TurboTax and H&R Block tend to perform well from January through April.
- 17 Martin Luther King Jr. Day
- 23 National Pie Day
- Date TBD 64 Annual Grammy Awards
It may be the shortest month of the year, but February is packed with events, holidays, and opportunities to earn. It’s also Black History Month, so this is a great time to celebrate Black culture in your content and partner with Black-owned businesses for deals and promotions.
- 1 Lunar (Chinese) New Year
- 2 Groundhog Day
- 4-20 XXIV Winter Olympic Games
- 10-13 New York Fashion Week
- 13 Super Bowl LVI
- 14 Valentine’s Day
- 21 President’s Day
Look for opportunities to share content and deals related to spring fashion, spring cleaning, and home improvement. Also keep in mind, spring break means many people will be taking vacations — so don’t forget those travel and hospitality merchants.
- 8 International Women’s Day
- 14 Pi Day
- 17 St. Patrick’s Day
- 26 Nike Air Max Day
- 27 Mother’s Day (UK)
If you’re already a Sovrn Commerce affiliate partner, our support team is standing by with even more information on Q1 deals and high-performing merchants. You can also visit our Merchant Explorer to get the most current commission rates and check your merchant approval status.
Not earning with Sovrn Commerce? Sign up now! It only takes a few clicks, and you can start earning affiliate marketing revenue immediately.
