The new offering provides highly relevant product recommendations, allowing publishers to immediately scale their commerce revenue.
BOULDER, CO – January 31, 2025 – Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, AI Shopping Galleries. AI Shopping Galleries is a commerce recommendation engine that displays contextually relevant and optimized products for consumers.
AI Shopping Galleries automatically curates products tailored to a publisher’s or creator’s site, ensuring content remains dynamic. Sovrn recognized the challenges of navigating a complex and competitive ecosystem, where delivering the best products to audiences often requires significant time and effort. Balancing monetization with a seamless user experience is already demanding — managing broken or out-of-stock product links shouldn’t make it harder. AI Shopping Galleries streamlines this process, enabling publishers to scale effortlessly while keeping their audience engaged. The best part is that it’s completely seamless; publishers simply add one line of code to their page, and AI Shopping Galleries displays the most relevant products based on the creator’s content.
“As our industry continues to change, we are noticing the pressure put onto publishers and creators to do more, while having fewer resources at their disposal,” said Walter Knapp, CEO, Sovrn. “Generative AI is a game-changer, offering the ability to transform workflows by enhancing efficiency. But with that comes confusion around how to successfully navigate and adopt these tools. As a software company, we are dedicated to making things simple to understand and easy to use. We set out with a goal to simplify workflows, while maximizing revenue. AI Shopping Galleries does just that and we are very much looking forward to seeing how AI–powered commerce will further enhance our clients’ bottom lines.”
AI Shopping Galleries uses RAG (retrieval-augmented generation) technology to deliver precise, contextually relevant product recommendations, while simultaneously optimizing links to the highest paying merchant or network partner. Not only does this save time for the publisher, but it also drives higher engagement rates by displaying the most up-to-date and desirable products that are aligned with the reader’s interests, encouraging them to return to the publisher’s site time and time again.
“We were so excited to partner with Sovrn as an early adopter of its AI Galleries feature,” said Jared DiPane, General Manager, The Streamable. “The tool enables our editorial team to focus on creating high-quality content without the need to manually find related products or select retailers. It’s a seamless, hands-off solution that enhances monetization opportunities.”
AI Shopping Galleries is part of Sovrn’s broader strategy to streamline publisher affiliate management by unifying direct and indirect affiliate relationships on a single platform. With the automation of key tasks (including affiliate link generation), Sovrn enables publishers to achieve scalable and more predictable growth, while strengthening brand relationships – all while removing the headache of manual processes.
“This marks a new era in affiliate marketing innovation. By harnessing the power of Artificial Intelligence, coupled with retrieval-augmented generation (RAG) technology, we’re not just creating product recommendations; we’re revolutionizing the way publishers and creators connect with their audience,” said Brian Lovett, VP of Commerce Product. “This cutting-edge solution turns complexity into opportunity, optimizing earnings and delivering dynamic, contextually relevant shopping experiences. Publishers unlock a seamless, data-driven gateway to engage readers and drive revenue like never before. Our team is not just keeping pace with the future — we’re shaping it.”
Sovrn is prioritizing integrating cutting-edge technologies across all Sovrn product lines — Advertising, Commerce, and Signal under this new Sovrn AI initiative. AI Shopping Galleries is the first launch under this offering, with more launches expected in Q1 and beyond.
To learn more about AI Shopping Galleries, or to see how the search works, please visit sovrn.ai.
About Sovrn
Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps, and CTV channels, Sovrn reaches over 500 million active consumers daily. Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.
