Demographic-based audiences within the Sovrn network are now available via our audience on tap line up
April 3, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced that demographic audiences have been added to its always on, always available lineup of ONTAP deals and are available through Sovrn’s audience platform.
“Sovrn DEMO gives buyers a simple method to find millions of people within demographic categories,” said Matt Harada, Sovrn’s GM of Data. “A buyer looking for an audience based on certain demographic attributes can now access that audience quickly and efficiently and at virtually whatever scale they need.”
Audience on Tap segments are available immediately through RTB integrations with BidSwitch, Centro, Netmining, MediaMath, Doubleclick Bid Manager, and Simpli.fi. Users of Appnexus, Index Exchange and The TradeDesk need only provide their buyer id to audiences@sovrn.com to get started. More DSPs are on-deck and will roll out before year end.
Sovrn will be regularly releasing new targeting options to the Audience on Tap line up. To stay up to date visit www.sovrn.com/audience-on-tap or learn more by contacting audiences@sovrn.com. For a complete list of available audiences ONTAP, click here.
About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit sovrn.com or follow on Twitter @SovrnHoldings
Contact:
Mark Piquette 720-266-5119
