For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees
BOULDER, CO – October 14, 2024 – Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced that it is transforming ad management for publishers with the launch of the industry’s first-ever Ad Management software. The product enables publishers to increase their revenue and autonomy by providing industry-leading monetization tools, flexible and customizable configurations, streamlined ad operations workflows, and the elimination of the costly fees associated with traditional sales houses.es.
Traditional sales houses can appear attractive for some publishers, but they come at a cost. High revenue share fees, rigid operations and reporting tools, channel conflicts, and lack of control over the most valuable SSP and demand relationships make publishers hesitant to adopt these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power of a category-leading sales house while addressing very real publisher concerns about flexibility and autonomy.
Sovrn’s Ad Management software empowers publishers to control all their SSP demand and channel relationships, and uses advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. Sovrn Ad Management provides publishers with real-time performance analytics across 40+ dimensions and 20+ measures for seamless A/B testing. In an industry known for inefficiencies and revenue fragmentation, this software streamlines ad operations and maximizes yield to make you more money.
Sovrn’s Ad Management software has already seen success for publishers like Dictionary.com, part of IXL Learning. Publishers, previously on rev share models, can save an average of 49% in fees that otherwise would have been deducted from their earnings. Additionally, Ad Management’s page-level auctions and dynamic price floors increase yield by more than 10% for publishers using the software. Direct-to-demand – Sovrn’s zero take rate feature – is built into the product and has saved Ad Management publishers over $500k by eliminating SSP fees.
For more information on Sovrn’s Ad Management Self-Serve, please visit sovrn.com/ad-management/.
About Sovrn
Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps and CTV channels, Sovrn reaches over 500 million active consumers daily, Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.
