This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. In this 1 hour webinar recording, you will learn:
- Why you should consider a header bidding implementation and how it beats the popular “waterfall” optimization strategy used by many publishers
- The three main technical components of header bidding and how the technology works
- How to set up header bidding in DoubleClick for Publishers
- Best practices for header bidding success
Here are some additional resources that are mentioned by the panelists in the webinar:
